As football fans build up to the England match on Saturday night, VodafoneThree has announced that data usage hit unprecedented heights across the team’s previous fixtures, with data traffic increasing at peak times:
England v Mexico (6 July)
Broadband usage tripled between 3-4am, as fans watched with bated breath to see if England could hang on to the win. Later that morning, between 4-5am, mobile data usage doubled compared to the same time on a normal Monday morning, as supporters shared their delight online at the final whistle.
England v DR Congo (1 July)
Mobile data usage reached an all-time high, with 4.6Tbps used – a 30% increase compared to an average Wednesday night commute in June. Meanwhile, broadband traffic reached a peak of 8.7Tbps, marking a 9% increase as customers watched at home, in the office or at their local.
England v Panama (27 June)
Broadband peaked at 9.30pm as fans settled down for the match. Meanwhile, mobile data usage peaked at 10.30pm, with 3.8 Tbps used, as the network saw an increase of 19% compared to a normal Saturday night by 11pm.
England v Ghana (23 June)
Mobile data usage peaked at 9.30pm with 4.3Tbps used, as the network saw a data increase of up to 34% later that night. For broadband traffic, the peak was slightly earlier at 8.30pm while, by 10pm, data increased by 20% compared to a normal Tuesday night.
England v Croatia (17 June)
Mobile data peaked at 9.30pm at 4.1Tbps, although the highest uplift during the match vs. usual traffic was at 11pm, when the network saw an increase of more than 31%. Meanwhile, broadband peaked just before kick-off at 8.30pm off. However, the highest uplift was during the match, when usage rose by 11%.
“Our network has been providing fast, strong and reliable coverage whatever time of the day the game is shown here in the UK. As fans prepare for the big match at the weekend, we continue to ensure our customers have the coverage they need to enjoy the occasion. Whether it’s streaming the match, sharing their thoughts on social or discussing the result with friends and family, it’s all part of our commitment to building the UK’s best network.”
Andrea Dona, Chief Network Officer, VodafoneThree
