- Vodafone unveils Vodafone SuperMobile, giving customers up to 4x faster speeds* and guaranteed minimum speeds** powered by Vodafone’s new 5G+ FastTrack™ on the UK’s fastest 5G+ network***.
- The campaign, created by Leo UK, positions Vodafone SuperMobile as a new benchmark of network experience, demonstrating faster speeds, guaranteed minimum speeds and ultimately giving customers the feeling of being unstoppable.
- Starring Roman Kemp, the work uses action-movie tropes to bring the feeling of being unstoppable to life.
- The campaign launches on 4 September across cinema, TV, BVOD, SVOD, YouTube, Twitch, social and national OOH.
- Vodafone SuperMobile runs on the UK’s biggest network, The Nation’s Network, and is underpinned by VodafoneThree’s £11bn investment to build a better network for everyone.
Powered by its new 5G+ FastTrack™, Vodafone SuperMobile combines faster speeds, guaranteed minimum speeds, and advanced security in a single mobile experience designed around performance, reliability and peace of mind – on the UKs biggest network, The Nation’s Network.
Born from the brand platform ‘The Nation’s Network’, the campaign from Leo UK positions Vodafone SuperMobile as a catalyst for getting more out of everyday life, helping customers connect faster and make the most of every day. The work brings to life the feeling customers will get when they know they’re connected to Vodafone SuperMobile.
With faster speeds and guaranteed minimum speeds, on Vodafone’s 5G+ FastTrack, they can do what they want, where they want, when they want. It’s a feeling of being unstoppable, with the confidence that their connection can keep up with whatever the day throws at them.
