• The HMD Fuse protected with HarmBlock+ is now available from £33 a month** (£30 upfront cost) with 5GB data, with a £144 saving on the device and airtime plan.

• Vodafone will be the first to exclusively range the phone in the UK***, bringing even more choice to customers.

• The HMD Fuse protected with HarmBlock+, from Human Mobile Devices (HMD) features HarmBlock AI****, a first of its kind on-device AI technology that helps prevent explicit* content being shown on screen, captured by camera, shared or stored.

• Vodafone has launched ‘Connect and Protect’, a brand-new set of tools, helping parents decide whether to get a phone for their child, and how to choose the one that’s right for them, with: resources developed alongside the NSPCC to decide if a phone is the best option; and the biggest range of feature phones, more than any other major network.*****

• Every new mobile line comes with three months of Vodafone’s digital safety service - Secure Net Mobile - included******, providing customers with powerful parental controls to manage what their children see and do online.

• The new HMD device come with the UK’s only Lifetime Service Promise – with free battery health checks and replacements, plus a Lifetime Warranty included at no extra cost, meaning phones last longer with Vodafone.

• Customers can spread the cost of their new phone with 0% APR Phone Plans up to 36 months and a choice of flexible upfront costs.

• The HMD Fuse is available in-store now and will be launching online at 5pm, 20 August 2025.

The new HMD Fuse protected with HarmBlock+ is now available on Vodafone, The Nation’s Network. Customers can pick up the new HMD device from £33 a month** (£30 upfront cost), with a £144 saving on the device and airtime plan.

The HMD Fuse features HarmBlock AI****, a first of its kind on-device AI technology that helps prevent explicit* content being seen, created or shared. Alongside this ground-breaking new AI technology, the HMD Fuse also comes with a number of key features, making it a great option for parents who are considering a device for their child:

A Phone that grows – The HMD Fuse is built to grow with a child. Unlike other child smartphones or adult smartphones, customers can adjust the rules and boundaries for their child and adapt them as they grow up.

All protection on by default – once HMD Fuse is linked to the parental device during setup, all protections are on by default. There’s no online access, no social apps, no app store, and adding contacts requires approval, essentially starting as a brick phone.

AI + Privacy – HarmBlock features a totally pre-trained, self-contained AI protection against explicit content. It doesn’t collect, share or ingest user data.

Contact Whitelisting – Only phone calls and SMS chats with pre-approved phone numbers are enabled. If unknown individuals try to call or text, they simply won’t get through.

Live Location Tracking – Customers can monitor their child’s whereabouts in real time, with location updates every 24 seconds. This is turned on for 30-minute intervals, so it won't drain the battery. After that, tracking remains on in the background (at longer intervals).

Customisable Safe Zones – Set up to 10 designated safe areas and receive alerts when your child enters or leaves these zones.

Location History – Access a three-day history of your child’s movements to retrace their steps when needed (tracked every five minutes).

In its journey to become the best network for families, Vodafone has launched ‘Connect and Protect’; a brand-new set of tools designed to support parents as they navigate whether to get a phone for their child and choosing the right one.

Bringing everything together in one place, the tools help to guide parents through the challenging milestone of deciding whether their child might be ready for a phone – with expert advice from NSPCC – as well as which type could suit them best. Whether it’s a feature phone or a smartphone, the resources help parents consider the options available with confidence.

The journey continues with Secure Net - the best set of parental controls from any major UK network*******. Secure Net Mobile is provided free for three months, and £1.30 per month thereafter, to anyone taking a new Vodafone mobile line. Parental control features include customisable content filters, bedtime settings, and digital downtime controls.

And later in summer 2025, Secure Net is getting even better, with a major upgrade that will see the home and mobile parental controls combined into one app experience, giving parents a more convenient way to help keep their family safe, whether they’re connected to broadband or the mobile network.

Available with the HMD Fuse at no extra cost, Vodafone offers the UK’s only Lifetime Service Promise, helping customers keep their phones lasting longer. This includes Battery Refresh, which gives customers free battery health checks and replacements for the duration of their Phone Plan, and Vodafone’s Lifetime Warranty, which provides cover for repairs against manufacturer faults as long as customers have a Pay Monthly Airtime Plan with Vodafone.

Not only this, but customers can also spread the cost of their new phone, up to 36 months at 0% APR, with a choice of flexible upfront costs that work best for their budget. They can also take advantage of flexible upgrades, allowing them to get a new device from just three months into their plan.

Three will also be exclusively stocking the HMD Fuse protected with HarmBlock+.

HMD Fuse pricing

HMD Fuse can be purchased from £33 a month** (£30 upfront cost). Price based on a 36-month Phone Plan (£13 a month) and 5GB 24-month Airtime (£20 a month, £21.80 on1 Apr 26 & £23.60 on 1 Apr 27).

*Explicit content refers to imagery or videos containing nudity and/or sexual content.

**HMD Fuse monthly cost increasing to: £34.80 on 1 Apr 2026 £36.60 on 1 Apr 2027

Annual Price Increase: During your minimum period, each year on 1 April, your monthly plan charge will increase as follows: - £1.80 for Pay Monthly Airtime and Data plans - £1.00 for Pay Monthly Basics plans - £3.00 for Home Broadband and GigaCube plans Out of bundle charges will increase each April by the Consumer Price Index rate published in January of that year + 3.9%.

***Vodafone has exclusivity (alongside Three) on the HMD Fuse until 30 September 2025.

****HarmBlock AI blocks explicit sexual content and nudity. Testing by SafeToNet achieves over 97% overall accuracy under scientific conditions, and it achieves over 90% overall accuracy in uncontrolled user, on-device testing. Actual results may vary. For more info, go to hmd.com/hmd-fuse-support

*****Claim: “Vodafone has more feature phones than any other major network’’ offered online. A feature phone is: a type of mobile phone that has earlier generations of mobile technology, using simpler operating systems, with limited functions compared to smartphones i.e. it contains a fixed set of functions beyond voice calling and text messaging that is not as extensive as a smartphone’s. For example, it has a camera like a smartphone, but it doesn’t have the ability to download apps to access social media such as Facebook, X (formerly known as Twitter) or Instagram.

Dated: 18.08.2025 and sourced:

– Definition of feature phone | PCMag

– Feature phone – Wikipedia

Vodafone offers 10 feature phones with the costs ranging from £20 to £79 for the device, plus the cost of any PAYG bundle:

Nokia 3210, Nokia 2660 Flip, Nokia 110 4G, Nokia 105 4G 2nd Edition, HMD Barbie phone, HMD 2660 Flip, TCL OneTouch 5041 (2025), TCL OneTouch 4042s, Doro Leva L30, Doro 6820.

EE offers 2 feature phones with the costs ranging from £30 to £80 for the device, plus the cost of any PAYG bundle:

IMO Dash Plus, TCL Flip 3

Virgin Media O2 offers 6 feature phones with the costs ranging from £19 to £79 for the device, plus the cost of any PAYG bundle:

Doro 6880, HMD 105 4G, Doro Leva L20, Nokia 3210, Nokia 105 4G, HMD 2660 Flip.

Three offers 2 feature phones with costs from £75 to £99 for the device, plus the cost of any PAYG bundle:

Doro 6820, Doro Leva L20

Sky Mobile doesn’t offer any feature phones.

******Secure Net: The Secure Net trial is available to new Secure Net customers only. When the trial has finished, the Secure Net service will continue to run ("Auto-Renew") at £1.30 a month until it is cancelled by the customer. You can cancel your Secure Net subscription at any time. To cancel, use the My Vodafone app or log in to My Vodafone. For full terms and conditions, visit our Secure Net terms and conditions: Secure Net Privacy Statement.

*******Vodafone's Secure Net offers the largest range of parental controls features across mobile and broadband compared with other major providers as of 9 July 2025. See verification [PDF]

Secure Net Home is available at no additional cost to new and existing Pro II customers only. Secure Net Home must be activated through the Vodafone Broadband app (for Android 6 or iOS 13 or later). You can deactivate Secure Net Home in the Secure Net app (for Android 9 and iOS 14 or later) or via the Secure Net portal. For full terms and conditions, visit: Secure Net | Vodafone Secure Net Home Terms and Conditions | Secure Net Home Privacy Statement from Vodafone

Vodafone, The Nation’s Network: nation's most valuable brand, by “Kantar BrandZ Most Valuable UK Brands Report 2023”, & supporting the nation since 1984 through to 2024's major summer events. Verification & full terms: vodafone.co.uk/network

UK’s only Lifetime Service Promise: Vodafone is the only network that offers both i) Lifetime Warranty which covers your phone for manufacturer defects provided you have an active Pay Monthly Airtime Plan, and ii) Battery Refresh which offers phone battery health checks & required replacements for up to 3 years.Terms & conditions apply.

Lifetime Warranty is an extended warranty covering manufacturer’s defects (on phones purchased via Vodafone directly), provided you have an active Pay Monthly Airtime Plan. Excludes damaged and tampered phones. Terms and conditions apply.

Battery Refresh replaces your phone’s battery if it fails one of the Battery Refresh Tool tests. Available for up to three years depending on your plan. On phones purchased via Vodafone directly. Excludes damaged and tampered phones. Terms and conditions apply.

Finance subject to status and credit checks. 18 +. Direct debit required.

Vodafone Limited is authorised and regulated by the Financial Conduct Authority for consumer credit lending and insurance distribution activity (Financial Services Register No. 712210). Registered in England and Wales. Company No 01471587. Registered Office: Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.

About Human Mobile Devices HMD (Human Mobile Devices) designs smartphones and technology rooted in what people actually need. Whether it’s stepping back from digital overload or helping families stay connected, HMD’s mission is to provide reliable, repairable, and responsible mobile tech. Learn more at www.hmd.com.

About SafeToNet The internet should lift children up, not put them at risk. SafeToNet is making that a reality and has been protecting children for over 13 years and now safeguards children in over 130 countries. Its groundbreaking technology, HarmBlock, is the first of its kind - built into devices to help stop harmful content before it can reach a child. By preventing cameras from capturing sexual images and videos, we tackle online threats at the source, protecting children in real time. We work with industry leaders and policymakers to make ethical AI the standard, ensuring every child can explore the digital world safely and freely. www.safetonet.com.